Notes on local growth

Plainspoken tactics for salons, spas, trades, and small local businesses.

August 5, 2026

Common Google Business Profile Mistakes That Lose You Customers

Your Google Business Profile is often the first thing potential customers see. Simple errors here can send them straight to your competitors, costing you valuable calls and business.

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July 28, 2026

From Happy Customer to Steady Reviews: A Simple Guide

Your best customers are your greatest advocates. Learn how to encourage them to share their positive experiences and create a consistent flow of valuable online reviews.

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